Job Title Assistant Professor Digital Marketing Campus Expert
Category Educations
Location Mumbai
Company Shri Vile Parle Kelavani Mandal
Description Job description
Job Description: Assistant Professor - Digital Marketing
Job Summary
We are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of modern digital marketing practices and theories.
Key Responsibilities
Teaching and Instruction: Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytics.
Curriculum Development: Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketing.
Research and Scholarship: Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journals.
Student Mentorship: Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industry.
University Service: Participate in departmental meetings, serve on academic committees, and contribute to the universitys strategic initiatives and events.
Required Knowledge and Qualifications
Educational Background:
A Master s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university.
OR
A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET.
AND
c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals
The following conditions may be considered desirable:
i) Ph.D preferred with entry-level 2 years experience is desirable but not mandatory.
ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar agency .
Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.
Pay Scales: As per UGC guidelines; but will not be a constraint for the right candidate.
Expertise and Experience: The candidate must demonstrate strong theoretical and practical knowledge across a wide range of digital marketing domains, including:
Core Marketing & Strategy:
Marketing Management
Brand Management
Integrated Marketing Communications (IMC)
Digital Marketing Communication
Digital Channels & Tactics:
Search: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Social & Content: Social Media Management, Influencer Marketing, Digital Video Production
Advertising: Digital Advertising, Digital Media Planning & Buying, Affiliate Advertising, OTT Advertising
Platforms & Analytics:
E-commerce
Web Analytics
Web Design principles
Emerging Topics:
Artificial Intelligence (AI) in Digital Marketing
Digital Consumer Behavior
Digital Laws and Ethics
Preferred Skills:
Proven experience in teaching at the university level.
A strong potential for or an established record of scholarly research.
Relevant professional industry experience in digital marketing is highly advantageous.
Excellent communication, presentation, and interpersonal skills
Salary Not Disclosed
Last Date 2026-02-17 00:00:00
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