| Job Title | Digital Marketing Executive |
|---|---|
| Category | IT |
| Location | Amaravathi |
| Company | SRM University - AP |
| Description | Job description Role and Responsibilities: Plan, execute, and manage digital marketing campaigns aligned with the University branding, admissions, outreach, and reputation goals. Lead performance marketing initiatives across channels including search, display, social media advertising, email marketing, and content-led campaigns. Manage paid media campaigns (Google Ads, social media ads, etc.), including budget allocation, targeting, optimization, and ROI tracking. Develop and execute SEO and SEM strategies to improve website traffic, visibility, and conversion rates. Coordinate content planning and execution for digital campaigns in collaboration with content, design, video, and social media teams. Monitor and analyze digital marketing performance metrics such as reach, engagement, conversions, cost-per-lead, and campaign ROI. Prepare dashboards, MIS reports, and campaign performance summaries for leadership review. Manage digital marketing tools, platforms, analytics systems, and marketing automation software. Collaborate with Admissions, CRCS, Academics, and other departments to support campaign requirements and timelines. Ensure brand consistency, messaging accuracy, and compliance across all digital marketing initiatives. Coordinate with external digital agencies, vendors, and platform partners as required. Support outreach campaigns, event promotions, rankings visibility, and research communication through digital channels. Stay updated on emerging digital trends, platforms, tools, and best practices and recommend innovations. Support budget planning, utilization tracking, and cost optimization for digital marketing activities. Ensure compliance with institutional policies, data privacy norms, and ethical digital communication standards. Qualification: Graduate / Postgraduate degree in Marketing, Digital Marketing, Communication, Management, or a related discipline. Certifications in Digital Marketing, Performance Marketing, or Analytics are desirable. Skills: Minimum 10 to 12 years of experience in digital marketing, with hands-on experience in campaign management, performance marketing, and analytics. Strong expertise in digital marketing platforms, paid campaigns, SEO/SEM, analytics, reporting, and campaign optimization. Excellent coordination, communication, and stakeholder management skills are essential. |
| Salary | 3.5-8.5 Lacs P.A. |
| Last Date | 2026-07-07 00:00:00 |
| Apply Link | Click Here |
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